the.com/word of mouth
The oldest ad format, still undefeated, still free, still impossible to fake convincingly.
means Information or reputation spread by people telling other people, rather than by advertising or media.
from Simply a literal compound — words traveling out of one mouth and into the next ear. Attested in English since around the 16th–17th century, originally in contrast to written or printed communication. No hidden story here: the phrase describes exactly what it is, which is part of why it's lasted.
- trust factor
- people believe friends over ads by far
- viral math
- one bad meal reaches more ears than one good one
- modern form
- now wears the disguise of online reviews
- cost
- zero budget, maximum leverage, no media buy needed