the.com/advertising

The art of making you want things you didn't know existed five minutes ago.

means Paid, persuasive communication designed to make a product, service, or idea known and desirable to an audience.

from From Latin 'advertere' — 'to turn toward' — built from 'ad' (toward) plus 'vertere' (to turn). The word entered English via French 'avertir' and originally just meant to notice or give notice of something, with no salesmanship implied. By the 18th century it had narrowed to its modern commercial sense: literally, turning your attention toward something someone wants you to buy.

first print ad
England, 1472, selling a prayer book
diamonds forever
De Beers invented that tradition in 1947
global spend
over 1 trillion dollars yearly, worldwide
attention span
average ad gets under 2 seconds of focus
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