the.com/marketing
Making the right people want a thing before they know why.
means The business of understanding what people want and persuading them your thing is it, through everything from pricing to advertising to the product itself.
from From 'market,' rooted in Latin 'mercatus' (trade, buying and selling), tied to 'merx' (merchandise) — the same root that gives us 'merchant' and 'commerce.' The '-ing' turned a place (where goods changed hands) into an activity; 'marketing' as a business discipline is a 20th-century coinage, once as plain as 'taking goods to market' before it swelled into the whole art of shaping desire.
- not advertising
- Ads are one tactic; marketing is the whole strategy
- oldest trick
- Ancient Pompeii had painted wall ads for wine
- 4 Ps
- Product, price, place, promotion — still the backbone
- real job
- Make selling unnecessary by understanding the customer first