the.com/segmentation

Slicing your audience into tribes so you can flatter each one individually.

means The practice of dividing a whole—a market, a dataset, a network—into distinct smaller parts based on shared traits, so each part can be handled on its own terms.

from Rooted in the Latin 'segmentum,' meaning a piece cut off, which itself comes from 'secare,' to cut — the same root that gives us 'section' and 'saw.' The word entered English in scientific contexts (anatomy, geometry, biology) to describe dividing a body or shape into parts, long before marketers and data scientists borrowed it to describe slicing up people and information instead of oranges.

origin
borrowed from biology, like marketing is an organism
danger
over-slice and every segment is just one lonely person
ecommerce trick
same product, different price, different name
irony
meant to personalize, often just mass-produces flattery
the.com · every word