the.com/sale
a magic spell that turns wanting into needing and browsing into bleeding money
fake anchorSlashed prices often compare to inflated never-charged numbers
black fridayNamed for crowds, not retailer profit going black
left-digit bias9.99 reads as nine, not nearly ten
fire-sale originTerm comes from literally selling fire-damaged goods cheap
endowment trickLimited-time framing makes losing the deal feel painful