the.com/endorsement
Paying someone famous to pretend they'd use your product even if unpaid.
means Official or public approval of something, often given by signing your name to it or lending your reputation to back it.
from From Latin in- ('on') plus dorsum ('back'), by way of French endosser — literally 'to put on the back.' The original sense was physical: writing your signature on the back of a document, like a check or legal paper, to formally approve or transfer it. Celebrity endorsements are just that old financial habit of 'signing the back of something' stretched to cover putting your face on the front of a cereal box.
- origin
- from signing the back of a check
- celebrity math
- trust transfers even when logic doesn't
- disclosure laws
- ftc requires hashtag ad if paid
- backfire risk
- scandal transfers too, instantly