the.com/testimonial
A stranger's opinion, paid for in flattery, trusted more than the experts.
means A statement praising a product or person's qualities, usually offered as proof that others should trust them too.
from From Latin testimonium, 'evidence' or 'witness,' built from testis — 'witness' — the same root that gives us testify and testament. The word once lived in courtrooms, where a witness swore to what they'd seen; it slowly wandered into commerce, where the 'witness' now swears not to a crime but to how soft a mattress is.
- selection bias
- happy customers write them, furious ones sue instead
- origin
- latin testis, same root as testify
- marketing trick
- specific details beat superlatives for believability
- fun fact
- five star reviews are often the least trustworthy ones