the.com/credibility
the only currency that pays interest even after you stop earning it.
means the degree to which people believe you will do what you say, based on what you've actually done before.
from from latin credibilis, from credere, to believe or entrust — the same root that gives us credit, creed, and credentials, all of which are just different ways of asking can i trust this.
builds slowtakes years to earn, minutes to torch
not confidenceloud people often have less of it
compounds silentlykept promises accumulate long before anyone notices
for instance
boy who cried wolf — aesop's fable, the original credibility bankruptcy case
challenger disaster — 1986, engineers ignored, credibility rebuilt only after report went public
volkswagen dieselgate — 2015, faked emissions data, decade to partially recover trust