the.com/commercialization

The process of turning a good idea into a product nobody asked for, twice the price.

means The process of taking something—an invention, an idea, a piece of culture—and organizing it to be sold for profit on a mass scale.

from Built from 'commerce,' which traces back to Latin 'commercium' (trade), itself from 'com-' (together) and 'merx' (merchandise, goods) — the same root that gives us 'merchant' and 'market.' The '-ize' and '-ation' suffixes are the standard English machinery for turning a noun into 'the process of making it so.' So at its linguistic core, the word is simply 'the act of merchandise-ing something' — of folding it into the ancient business of goods changing hands, dressed up in a longer coat.

origin
From commerce plus the suffix for ruining things
core move
Add a logo, subtract the soul
classic sign
Sequel, spinoff, or limited edition appears
endpoint
Your favorite indie thing now has a mascot
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