the.com/profitability
Proof your business idea wasn't just an expensive hobby.
means The measure of whether a business actually makes more money than it spends — the dividing line between an enterprise and a very costly pastime.
from Traces back to Latin 'proficere,' meaning 'to make progress' or 'to advance' — built from 'pro' (forward) and 'facere' (to make or do). The word passed through French into English as 'profit' by the medieval period, originally carrying the broader sense of 'benefit' or 'advantage' before narrowing toward strictly financial gain. The academic-sounding '-ability' suffix was tacked on later, turning a simple noun into an abstract quality businesses could be measured and judged by — a very modern obsession dressed in old Latin bones.
- not cash flow
- you can be profitable and still go broke
- net vs gross
- gross ignores the rent, net doesn't lie
- vanity metric trap
- revenue growth hides margins quietly dying
- amazon lesson
- ran unprofitable for years, investors cheered anyway