the.com/monetization
The art of turning attention into money before attention turns elsewhere.
means The process of converting something — an audience, an app, a skill, a pile of data — into a source of revenue.
from Built from 'monetize,' which fuses the Latin 'moneta' (mint, money — itself from Moneta, a title of the goddess Juno, whose temple housed Rome's mint) with the '-ize' suffix meaning 'to make into.' The word itself is a 20th-century formation, originally used by economists to mean 'converting something into legal currency,' before the internet age stretched it to mean converting clicks, eyeballs, and personal data into dollars.
- original sin
- ads were the internet's fallback, not its plan
- free product
- means you are the inventory, not the customer
- ironic twist
- too much monetization kills the thing being monetized
- etymology
- literally just money plus a fancy suffix