the.com/monetization

The art of turning attention into money before attention turns elsewhere.

means The process of converting something — an audience, an app, a skill, a pile of data — into a source of revenue.

from Built from 'monetize,' which fuses the Latin 'moneta' (mint, money — itself from Moneta, a title of the goddess Juno, whose temple housed Rome's mint) with the '-ize' suffix meaning 'to make into.' The word itself is a 20th-century formation, originally used by economists to mean 'converting something into legal currency,' before the internet age stretched it to mean converting clicks, eyeballs, and personal data into dollars.

original sin
ads were the internet's fallback, not its plan
free product
means you are the inventory, not the customer
ironic twist
too much monetization kills the thing being monetized
etymology
literally just money plus a fancy suffix
the.com · every word