the.com/typography
The art of making words look like they know what they're saying.
means The craft and style of arranging printed text — choosing and setting typefaces so that writing is both legible and expressive.
from From Greek 'typos' (a blow, impression, or mark left by striking — think of a stamp pressed into wax or metal) plus 'graphia' (writing, from 'graphein,' to write or scratch). The word entered European languages in the era of movable-type printing, when letters really were struck into paper by cast metal type — so the name is quite literal: writing made by impression.
- serif debate
- serifs were cut to hide printing-press ink smudges
- comic sans origin
- designed for a cartoon dog in Microsoft Bob
- helvetica age
- helvetica means swiss and dates to 1957
- kerning stakes
- bad kerning turned therapist into the rapist in ads