the.com/tagline
A handful of words doing the heavy lifting an entire ad campaign forgot to.
means A short, memorable phrase used to sum up a brand, product, or piece of media in a catchy way.
from A compound of 'tag' and 'line.' 'Tag' traces back to a word for a hanging bit or label, the kind of small dangling thing you attach to something larger — and a tagline is just that, a little verbal label clipped onto a brand. The theatrical world used 'tag line' for the closing line of a scene or speech that punched home the point, and the advertising and entertainment sense grew from that idea of a final, clinching line, becoming common in 20th-century American usage.
- nike origin
- Just Do It was inspired by a killer's last words
- shelf life
- Most are abandoned within five years quietly
- legal weapon
- Trademarked phrases can be owned like land
- de beers
- A Diamond Is Forever invented diamond engagement rings
- word count
- The best survive on three or fewer
just do it — nike's slogan since 1988, one of the most recognizable advertising phrases worldwide
think different — apple's campaign from 1997-2002 featuring iconic figures like einstein and gandhi
because you're worth it — l'oréal's slogan since 1971, used across 100+ countries in their beauty advertising