the.com/slogan
A handful of words engineered to live rent-free in your skull forever.
war rootsFrom Gaelic sluagh-ghairm, a Highland clan battle cry
diamond hoax"A Diamond Is Forever" invented engagement-ring tradition in 1947
earworm scienceCatchy phrases exploit memory the way songs do
legal weaponCompanies trademark slogans to fence off three words
length ruleBest ones rarely exceed seven words