the.com/slogan
A handful of words engineered to live rent-free in your skull forever.
means A short, catchy phrase used to sum up and sell an idea, brand, or cause in a memorable burst.
from From Scottish Gaelic 'sluagh-ghairm' — literally 'army cry' — built from 'sluagh' (host, army) and 'gairm' (shout or call). It began as a clan's battle-cry on the Highland field, the words you screamed charging downhill, before it mellowed over the centuries into the words a company murmurs in your ear to sell you toothpaste.
- war roots
- From Gaelic sluagh-ghairm, a Highland clan battle cry
- diamond hoax
- "A Diamond Is Forever" invented engagement-ring tradition in 1947
- earworm science
- Catchy phrases exploit memory the way songs do
- legal weapon
- Companies trademark slogans to fence off three words
- length rule
- Best ones rarely exceed seven words
just do it — nike's trademark slogan since 1988, one of the most recognizable advertising phrases globally
think different — apple's campaign slogan from 1997-2002 that redefined the brand during the imac era
have it your way — burger king's slogan since 1974, emphasizing customization and consumer choice
i'm lovin' it — mcdonald's global slogan since 2003, translated into 100+ languages worldwide