the.com/sound bite
The one quotable sentence a 40-minute speech gets remembered for, forever
means A short, punchy quote pulled from a longer speech or interview because it's catchy enough to air on the news.
from Born in broadcast journalism around the mid-20th century as editors literally timed how many seconds — a 'bite' — of a speaker's audio they could cut and splice into a report. By the 1980s it had become a term of media criticism, describing how politicians learned to speak in pre-packaged, quotable chunks tailored to survive the edit.
- origin
- Broadcast term from 1970s TV news editing
- optimal length
- Journalists target 7 to 10 seconds
- side effect
- Politicians now write speeches backwards from it
- irony
- Often the only true thing left unedited