the.com/signage
The silent salesman that never calls in sick.
means The collective word for signs used to identify, direct, or advertise — storefronts, street markers, exit signs, the whole visual-instruction layer of a place.
from A 20th-century business coinage: 'sign' plus the collective-noun suffix '-age' (as in 'baggage' or 'package'), built specifically to talk about signs in bulk — as an industry and a system — rather than one sign at a time.
- word age
- first recorded use around 1970s retail trade press
- industry size
- billions spent yearly on signage worldwide
- font psychology
- typeface choice measurably changes perceived trust
- legal twist
- many cities regulate signage size by law