the.com/retweet

the lazy man's endorsement that somehow built and toppled empires of opinion

means To repost someone else's message on a social platform (originally Twitter) so it appears to your own followers, optionally with your comment attached.

from A child of the internet age, born on Twitter. The platform launched in 2006 with the "tweet" — a short post named for the chirp of a bird, riffing on the company's bird logo and the idea of brief, birdsong-like bursts of chatter. "Retweet" simply bolts the Latin-derived prefix re- ("again") onto that: to tweet again. Users coined the practice and the shorthand "RT" informally before Twitter built it into an official button, a rare case where the crowd invented the verb and the company chased after it.

origin
users invented it before Twitter built the button
first button
official retweet arrived in 2009
liability shield
profiles often disclaim retweets are not endorsements
viral reach
a single retweet can chain to millions
renamed
became repost when X rebranded Twitter
for instance

elon musk's twitter poll — november 2022, musk's question about remaining as twitter ceo received 57.5% 'no' votes, then he announced he'd abide by results

obama's 2008 hope poster — street artist shepard fairey's iconic image, retweeted millions of times during the 2008 campaign

kylie cosmetics launch tweet — august 2014, kylie jenner's first product launch announcement became one of the most retweeted celebrity tweets

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