the.com/amplification

means The act of making something bigger, stronger, or louder — whether it's a sound, an effect, or a point you're trying to drive home.

from From Latin amplificare, 'to enlarge' or 'extend,' built from amplus, 'spacious, abundant' (the same root behind 'ample'), plus facere, 'to make.' Latin orators used amplificatio for the rhetorical trick of magnifying a point beyond its natural size — so the word has been inflating things, literally and verbally, for over two thousand years before electronics ever got hold of it.