the.com/repost

a borrowed idea wearing your name like a stolen jacket that fits suspiciously well

means To share someone else's existing post or content again on a platform, typically passing it along to your own followers.

from A transparent compound of the prefix 're- (Latin, 'again, back') and 'post,' the latter from the verb meaning to display or publish, which itself traces to the old sense of fixing a notice to a post or pillar in a public place. The internet sense of 'post' as an online message dates to the bulletin-board era of early computing, and 'repost' followed naturally — first to correct or re-send a message, then, in the social-media age, to broadcast another's words as your own broadcast.

laziest applause
sharing without saying anything original
viral engine
most online spread is reposting, not creating
meme decay
each repost slightly degrades image quality
credit erasure
reposts routinely strip the original creator's name
social proof
a thing reposted enough feels true by repetition
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