the.com/publicity

The art of being talked about, consequences negotiable afterward.

means The attention, exposure, or notice a person, product, or event gets from being made known to the public.

from Traces back to the Latin publicus, meaning 'of the people' or 'public,' via the French publicité. The word entered English in the 1700s simply meaning 'the state of being public' or 'public knowledge' — it only sharpened into its modern, PR-flavored sense of deliberately engineered attention in the 1800s, as advertising and mass media turned being known into an industry.

origin
From Latin publicus, meaning of the people
rule of thumb
Bad publicity still spikes sales short term
barnum era
19th century showmen invented staged scandals for buzz
modern twist
Algorithms now reward outrage over accuracy
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