the.com/prestige

The premium you pay for things that make other people jealous, not better.

means The respect or admiration a person or thing commands because of status, success, or reputation — often more about appearance than substance.

from From French 'prestige,' which originally meant an illusion, trick, or conjuror's deception — tracing back to Latin 'praestigium,' a delusion or trick, related to 'praestringere,' meaning to blind or dazzle the eyes. The word only softened into 'glamorous reputation' over time — so calling something prestigious was once closer to calling it a magic trick than a compliment.

origin
French for illusion, originally meant conjuring trick
economics
value drops the moment everyone can afford it
tv genre
prestige drama means subtitles and sadness sell
paradox
true prestige never advertises that it has it
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