the.com/fitbit
a wrist-mounted tattletale that judges every step you swore you took
originFounded 2007, prototype hidden in a wooden box
google buyAcquired by Google for 2.1 billion dollars
step mythThe 10,000-step goal began as Japanese marketing
sleep spyTracks your sleep stages without your permission to lie
phantom stepsHand-waving and bumpy roads inflate your daily count