the.com/fitbit
a wrist-mounted tattletale that judges every step you swore you took
means A brand of wearable fitness tracker that counts your steps, heart rate, sleep, and other activity, syncing it all to your phone.
from A modern blend coined in the late 2000s by the company of the same name: 'fit' (as in fitness) plus 'bit' (the smallest unit of digital data). The name nods to the idea of tracking your fitness one tiny data-point at a time — though it lands close to 'fit a bit,' which may have been a happy accident.
- origin
- Founded 2007, prototype hidden in a wooden box
- google buy
- Acquired by Google for 2.1 billion dollars
- step myth
- The 10,000-step goal began as Japanese marketing
- sleep spy
- Tracks your sleep stages without your permission to lie
- phantom steps
- Hand-waving and bumpy roads inflate your daily count
for instance
fitbit charge 6 — fitbit's flagship smartwatch with ecg and gps, released 2023
fitbit inspire 3 — budget fitness tracker with 10-day battery life, launched 2022
fitbit ace lxl — kid-focused activity tracker acquired by google in 2021