the.com/entrepreneurship

turning uncertainty into a paycheck, mostly your own, and mostly late.

means the act of starting and running a venture whose success is not guaranteed, betting time and money on an idea before anyone else believes in it.

from from french entreprendre, to undertake; economist richard cantillon coined the concept in the 1730s to describe those who buy at certain prices and sell at uncertain ones.

for instance

sara blakely spanxturned 5000 dollars and cut pantyhose into a billion-dollar company, 2000

airbnb air mattressesfounders sold cereal boxes to fund the idea, 2008

jack ma alibabarejected by kfc and harvard, built china's e-commerce giant, 1999

phil knight blue ribbonsold shoes from his car trunk before nike existed, 1964

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