the.com/risk
the toll booth between where you are and where you'd brag about being
word originlikely from Italian sailors meaning 'to dare the cliffs'
brain chemistrydopamine fires hardest on the gamble, not the win
survival mathevery ancestor who never risked anything died childless
insurance trickentire industry exists to sell your fear back to you
loss aversionlosing 100 hurts twice as much as winning 100