the.com/innovation
An old idea, wearing a new logo, pitched by someone who skipped the research.
means A new method, product, or idea that changes how something is done — ideally for the better.
from From Latin innovare, 'to renew or change' — built from in- ('into') plus novare ('to make new'), itself from novus, 'new.' In the 1500s and 1600s the word had a suspicious edge, often used for unwelcome religious or political change rather than praised progress; only later did it get rehabilitated into the shiny, boardroom-friendly word it is today.
- word's past
- Once meant dangerous disruption of social order, literally
- Schumpeter's spin
- Economist coined 'creative destruction' to describe it, 1942
- key distinction
- Invention is the idea; innovation is the adoption
- corporate inflation
- Most 'innovative' products are just existing ones, slightly tweaked