the.com/diversification

The only free lunch in finance — and still most people leave hungry.

means The strategy of spreading investments or activities across different assets or areas so that a loss in one doesn't sink the whole ship.

from Traces back to Latin 'diversificare' — 'diversus' (turned different ways, from 'divertere,' to turn aside) plus 'facere' (to make). So the root sense is literally 'to make varied' or 'to turn into different directions.' The financial meaning — don't put all your eggs in one basket, formalized into portfolio theory — is a 20th-century application of a much older word for simply mixing things up.

origin
Formalized by Harry Markowitz in 1952
nobel payoff
Earned him the 1990 Economics Prize
the catch
Reduces risk, never guarantees returns
the irony
Feels like owning nothing special at all
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