the.com/mcdonalds mcrib
a pork patty so beloved mcdonalds turned scarcity into a marketing religion.
means a boneless pork sandwich shaped like it has ribs, sold in brief limited runs to manufacture demand.
from created in 1981 by norman bothwell after mcdonalds ran out of chicken supply for a planned nugget-style item, so he restructured pork shoulder into a rib-shaped patty using restructured meat technology from the 1970s.
name originstands for mcrestructured, not actual ribs
discontinuedpulled nationally in 1985 for slow sales
cult revivalfan campaigns brought it back regionally in 1994
farewell tour2005 boneless rib tour ran across dozens of cities
for instance
mcrib 2021 return — sold nationwide for final farewell run in october 2021
simpsons mcrib episode — 2012 episode parodied its scarcity marketing directly