the.com/nostalgia
the brain's con artist, editing the past until it lies beautifully.
swiss originCoined in 1688 to describe homesick mercenaries
once diseaseDoctors treated it as a deadly medical condition
smell triggerScent recalls memories faster than sight or sound
selective memoryBrain deletes bad details to flatter the past
sells stuffMarketers weaponize it to loosen your wallet