the.com/cream of wheat

Farina with better PR: boiled wheat middlings pretending to be luxury breakfast.

means A hot breakfast cereal made from milled wheat middlings (farina), cooked into a smooth, creamy porridge.

from The product dates to the late 1800s, born out of a North Dakota flour mill that found a use for the wheat middlings left over from milling — the small, fine grain particles between bran and flour. 'Cream' here is pure branding, not an ingredient: it signals smoothness and richness, dressing up boiled grain scraps as something closer to luxury. The name's marketing instincts outlived the mill that coined it, turning a byproduct into a breakfast-table staple.

actually is
ground wheat endosperm, not cream, not wheat berries whole
since
1893, Diamond Milling Company, North Dakota
texture secret
gluten-free myth busted, it is pure wheat starch
mascot history
Rastus logo dropped in 2020 after century of use
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