the.com/consumer behavior
the science of why you bought that, regretted it in an hour, and did it again next week.
means the study of how people decide to find, buy, use, and ditch products, blending psychology, economics, and marketing tricks.
from emerged mid-1900s as marketers realized economics classic rational buyer was a myth, borrowing from psychology and sociology to explain why humans shop with emotion, not spreadsheets.
decision speedmost purchase decisions form in under 90 seconds.
color influencecolor alone shifts brand recognition by up to 80 percent.
scarcity effectlimited stock labels can boost conversion by over 300 percent.
for instance
black friday stampedes — scarcity and social proof turn calm shoppers into linebackers, every november.
apple product launches — queues form overnight for phones barely different from last years model.
netflix autoplay — removed the decision point entirely, redesigning binge behavior since 2013.