the.com/impulse
the gap between idea and regret, measured in milliseconds you'll never get back
neural speedNerve impulses race up to 120 meters per second
buy nowStores place candy at checkout to ambush your willpower
physics twinMomentum equals force multiplied by time, also called impulse
brain brakeThe prefrontal cortex isn't fully wired until age 25
split secondMost impulse purchases are decided in under 90 seconds