the.com/cold brew

Coffee steeped slow and cold so it brags about being smooth, not bitter.

means Coffee made by steeping coarsely ground beans in cold or room-temperature water for many hours (not minutes), then filtering — a process that extracts caffeine and flavor while leaving most of the bitter, acidic compounds behind.

from Not a modern marketing invention: cold-water coffee steeping has roots in Japanese Kyoto-style drip coffee, which dates back centuries, and in Dutch and Latin American traditions of steeping coffee overnight for travel and trade. The English term 'cold brew' itself is a plain compound — cold + brew — that simply describes the method, but it only became a retail buzzword and coffee-shop staple in the early 2000s to 2010s, when the slow-steeped style was marketed as a smoother, less acidic alternative to iced hot coffee.

brew time
steeped 12 to 24 hours in cold water
acidity
up to 67 percent less acidic than hot coffee
caffeine
often stronger per ounce than drip coffee
shelf life
stays fresh refrigerated for about two weeks
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