the.com/cocktail hour
The one meeting of the day that starts on time and improves with repetition.
means The informal, pre-dinner stretch of time—usually early evening—set aside for a drink and unwinding, often socially.
from The deeper origin of 'cocktail' itself is murky and debated (theories involve dock tails, cock feathers in mixed-breed horses, egg cups called 'coquetiers,' and more—none confirmed), but by the 1800s 'cocktail' meant a mixed spirited drink in American usage. 'Cocktail hour' followed as a 20th-century social custom, gaining particular traction during and after Prohibition, when drinking moved into private homes and needed its own ritualized time slot—often just before dinner.
- origin era
- born during prohibition to drink before raids
- golden window
- traditionally 5 to 7pm, never later
- etymology myth
- not actually named after rooster tail garnishes
- economic twin
- invented happy hour pricing to lure commuters