the.com/cocktail hour

The one meeting of the day that starts on time and improves with repetition.

means The informal, pre-dinner stretch of time—usually early evening—set aside for a drink and unwinding, often socially.

from The deeper origin of 'cocktail' itself is murky and debated (theories involve dock tails, cock feathers in mixed-breed horses, egg cups called 'coquetiers,' and more—none confirmed), but by the 1800s 'cocktail' meant a mixed spirited drink in American usage. 'Cocktail hour' followed as a 20th-century social custom, gaining particular traction during and after Prohibition, when drinking moved into private homes and needed its own ritualized time slot—often just before dinner.

origin era
born during prohibition to drink before raids
golden window
traditionally 5 to 7pm, never later
etymology myth
not actually named after rooster tail garnishes
economic twin
invented happy hour pricing to lure commuters
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