the.com/mixology
Bartending with a thesaurus, a blowtorch, and a business card.
means The craft (or affectation) of making cocktails with elaborate technique, ingredients, and ceremony, treating bartending as a serious discipline worthy of a fancier name.
from Built from 'mix' plus the learned suffix '-ology,' which comes from Greek 'logia' meaning the study of something — the same ending found in biology or geology. The word itself is a fairly modern coinage, popping up in the late 20th century and exploding in use as the craft-cocktail movement grew; it borrows the gravitas of science to dress up what is, etymologically speaking, just 'the study of stirring things together.'
- first use
- Appeared in print as early as 1856
- tools of trade
- Atomizers, centrifuges, sous-vide infusions, actual science
- snob tax
- Same gin, triple the price, fancier words
- ice matters
- Clear ice carved by hand, seriously