the.com/apple brand goodwill
the accounting line item for people who cry over a rounded rectangle.
means the premium value on apple's balance sheet and in consumer minds that exists purely because of trust, design reputation, and cult loyalty, not the products themselves.
from formalized in accounting as goodwill, the gap between what a company is worth on paper and what buyers will actually pay for it, apple simply became the textbook case, decades of steve jobs keynotes and white earbuds turning a computer maker into a lifestyle religion.
brand value estimateranked worlds most valuable brand for years running
loyalty statiphone owners rebuy at rates over 90 percent
price premiumcustomers pay more for identical specs, just for the logo
survives scandalantennagate, batterygate, barely dented sales
for instance
the apple logo — one bitten fruit, zero words, instantly recognized worldwide
genius bar — a repair counter people queue for like its a nightclub
steve jobs keynotes — turned product launches into televised religious events since 1997