the.com/cult

A religion that hasn't recruited enough lawyers yet.

means A group devoted to a person or belief with unusual intensity, often marked by tight control over its members' lives and loyalty.

from From Latin 'cultus,' meaning worship or care, itself from 'colere,' to cultivate or tend — the same root that gives us 'cultivate' and 'culture.' Originally the word was neutral, just meaning devotional practice or reverence (as in 'the cult of a saint'). It curdled into its sinister modern sense mainly in the 20th century, as the word narrowed to mean fringe, high-control groups built around a charismatic leader — the worship surviving, the respectability gone.

legal line
no legal definition, just bad PR
core trick
isolates you, then calls it belonging
recruiting bait
love-bombing works better than threats
fun fact
today's yoga studio is tomorrow's cult
the.com · every word