the.com/advert
A tiny act of theater performed on your attention, paid for by someone else's budget.
means A brief notice or message designed to promote a product, service, or idea — British shorthand for 'advertisement.'
from Clipped from 'advertisement,' which traces back through French to the Latin 'advertere' — 'to turn toward' (ad- 'to' + vertere 'to turn'). The sense drifted from simply turning someone's attention toward something to the specific business of paying to make them look. 'Advert' as the shortened form is chiefly British, popping up as everyday slang once advertisements became common enough to need a quick word for them.
- origin
- from latin advertere, to turn toward
- goal
- borrow your attention, return it changed
- britishism
- americans just say ad, shorter attention span
- best ones
- you forget they are selling anything