the.com/zoom

means To move very fast, or to video-call someone over the internet (now also the generic name for hopping on a webcam meeting).

from Zoom started as plain old sound-symbolism — 'zoom' has been used since the early 1900s to mimic the rising buzz of an engine or a plane climbing fast, the word itself sounding like what it describes. Camera lenses borrowed it mid-century for the rushing sensation of a shot pulling closer. The video-call company, founded in 2011, borrowed that same sense of speed and closeness for its name — then the pandemic turned the brand into a verb, the way 'Google' or 'Hoover' once did.