the.com/vogue
Fashion's way of making last year's obsession this year's embarrassment.
means The prevailing fashion or trend of the moment — the thing everyone's suddenly doing, wearing, or saying.
from From French vogue, meaning the 'rowing' or 'course' of a ship, itself from the Italian vogare, 'to row.' Picture a boat gliding along with the current — that's the image: a trend being 'in the vogue' meant it was being carried along swiftly by popular momentum, like a vessel swept forward by the tide. Over time the nautical sense dropped away and only the swift, carried-along popularity remained.
- origin
- French for wave or fad, 1500s
- magazine power
- Anna Wintour can end a trend with one glance
- dance form
- Born in Harlem ballrooms, decades before Madonna's song
- cycle length
- Trends now recycle roughly every 20 years