the.com/fashion
The art of paying extra to look like everyone else, but first.
means The prevailing style of clothing and self-presentation, constantly reinvented so yesterday's purchase feels embarrassing.
from From Latin factio, a making or doing — the same root as faction, fitting for a world of warring camps deciding what's in.
Built obsolescenceTrends expire on purpose to keep you buying.
Two-season ruleIndustry now ships dozens of micro-seasons yearly.
Trickle theoryStyles drip from elites down, then bounce back up.