the.com/user generated content
the internet's way of admitting the audience makes better content than the studio.
means any content — video, review, post, meme — made by unpaid regular people instead of professionals or brands.
from the term surfaced around 2005 when youtube and web 2.0 platforms realized their real product wasn't content, it was the tools for strangers to make content for free.
coined by whompopularized by oecd and media analysts, not silicon valley
youtube upload rateover 500 hours uploaded every single minute
ad industry shiftbrands now budget more for creators than tv
platforms profitcompanies monetize content they never pay to make
for instance
wikipedia — entire encyclopedia written by volunteers since 2001
tiktok trends — unpaid teens invent formats brands later pay to copy
amazon reviews — millions of unpaid opinions drive billions in sales
reddit threads — front page of the internet, built entirely by users