the.com/unimportance
The art of not mattering, perfected by most of your to-do list.
means The state of lacking significance or weight — being the sort of thing that nobody needs to worry about.
from Built plainly from 'important' plus the negating prefix 'un-', with 'important' itself borrowed from Latin 'importare' — literally 'to bring in' or 'carry in', which drifted in meaning toward 'to be of consequence,' as if significant things were the ones worth carrying through the door. Strip away the prefix and you're left with something nobody bothered to carry anywhere — unimportance is simply what's left standing outside.
- opposite of
- significance, which everyone overestimates about themselves
- secret power
- frees you from pretending to care
- common host
- meetings that could have been emails
- ironic twist
- knowing what is unimportant is itself important