the.com/importance
The weight you assign things so your brain knows what to panic about first.
means The quality of mattering enough to deserve attention, priority, or consequence.
from From French importance, from medieval Latin importantia, built on importare — literally 'to carry into' or 'bring in.' The Latin sense drifted toward 'to be of consequence, to matter,' as if whatever mattered was something being carried in and dropped on you. English picked up 'important' and 'importance' by the 1500s, keeping that sense of a weight being delivered rather than chosen.
- self-inflation risk
- Everyone rates their own problems as above average
- illusion of urgency
- Important and urgent feel identical but rarely are
- historical irony
- Most self-important people are forgotten within decades