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the fruit so confident in its flavor it weaponized the insult as a trademark

means A Jamaican citrus fruit (a tangelo, crossing grapefruit with tangerine and orange) known for its loose, wrinkled, blotchy rind and sweet flesh, sold under the trademarked name Ugli.

from A deliberate respelling of "ugly," itself from Old Norse "uggligr" meaning dreadful or fearful (from "uggr," fear). The fruit was discovered growing in Jamaica in the early 20th century and trademarked under the name Ugli by Cabel Hall Citrus — the producers leaning into the fruit's homely appearance rather than hiding it.

trademarked name
Ugli is a registered brand from Jamaica
surprise parents
Accidental cross of grapefruit, orange, and tangerine
sweeter inside
Bumpy ugly rind hides juicy seedless flesh
also called
Sold elsewhere as the prettier tangelo
discovered wild
Found growing untended in Jamaica around 1914
for instance

ugli fruit — jamaican citrus hybrid created in 1914, trademarked as 'ugli' brand in 1940s

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