the.com/aesthetics

The philosophy of why some things feel right and you can't explain why.

means The branch of philosophy concerned with beauty, art, and taste — what makes something pleasing and why.

from From Greek 'aisthetikos,' meaning 'perceptive' or 'relating to perception by the senses,' rooted in 'aisthesis,' sensation. An 18th-century German philosopher adopted it to name a new field studying beauty and artistic judgment — splitting it off from logic as the science of sensory, rather than rational, knowledge. Oddly, the word's sense-rooted origin got narrowed over time to mean almost the opposite of raw sensation: refined, cultivated taste.

not beauty
Covers ugliness, kitsch, and the sublime too
kant's take
Beauty is pleasure with no practical purpose
etymology
Greek aisthesis means perception, not prettiness
instagram era
Algorithms now mass-produce taste, not individuals
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