the.com/telemarketing
Cold-calling strangers to sell what they didn't know they could refuse so fast.
means Selling products or services to consumers over the phone, usually uninvited and usually at dinnertime.
from A straightforward 20th-century compound: 'tele-' (Greek for 'far off,' the same root as television and telephone) bolted onto 'marketing.' It surfaced in American business usage as phone networks and call-center technology matured enough to make mass outbound calling cheap and systematic — turning the telephone from a tool of conversation into a tool of sales quota.
- origin
- took off with 1980s predictive dialers, not politeness
- timing law
- us rules ban calls before 8am or after 9pm
- average yield
- most campaigns convert under 2 percent of calls
- counter-industry
- spawned its own industry, the do-not-call registry