Starbucks has launched a reimagined tiered loyalty program with Green, Gold, and Reserve membership levels, rolling out today with new personalization and engagement features. The overhaul is drawing immediate backlash from customers concerned about changes to how rewards are earned and redeemed.
·New three-tier structure replaces the previous single-tier rewards system
·Each tier unlocks different perks and exclusive offerings including secret menu drinks
·Program emphasizes personalization and meaningful value for members
·Customer reaction ranges from frustration to concerns about redemption changes
·Rollout began in March with phased implementation across the app
drawn from Starbucks, Fast Company, The Takeout, Restaurant Dive · updated 113d ago