the.com/spacing

The silent partner in design that gets noticed only when it's missing.

means The gaps and margins left between elements — letters, lines, objects, or events — that organize them and make each one legible.

from From 'space,' tracing back to Latin 'spatium' (an extent, distance, or interval of place or time), with 'spacing' itself emerging as the act or result of setting things apart — a verb-turned-noun that quietly describes the discipline of leaving room.

optical vs real
designers fake equal space because eyes lie
kerning cousin
spacing is between words, kerning is between letters
double space myth
typewriters needed it, fonts since 1990s don't
whitespace power
apple ads sell silence as much as product
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