the.com/soundbite

A thought small enough to survive the trip from your mouth to a headline.

means A short, quotable clip of speech — usually pulled from a longer statement — that's punchy enough to broadcast on its own.

from Born in American TV and radio newsrooms around the 1970s-80s, pairing 'sound' with 'bite' the way you'd bite off a piece of something bigger — editors literally cut, or 'bit off,' the snappiest few seconds of an interview to air on the news. The term grew teeth as political consultants realized a well-crafted line could survive the editing room, and soon politicians were writing speeches with the clip already built in.

origin
broadcast news term from the 1970s
ideal length
under 10 seconds, studies show
irony
designed to inform, optimized to simplify
political use
politicians rehearse them more than policy
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