the.com/soundbite
A thought small enough to survive the trip from your mouth to a headline.
means A short, quotable clip of speech — usually pulled from a longer statement — that's punchy enough to broadcast on its own.
from Born in American TV and radio newsrooms around the 1970s-80s, pairing 'sound' with 'bite' the way you'd bite off a piece of something bigger — editors literally cut, or 'bit off,' the snappiest few seconds of an interview to air on the news. The term grew teeth as political consultants realized a well-crafted line could survive the editing room, and soon politicians were writing speeches with the clip already built in.
- origin
- broadcast news term from the 1970s
- ideal length
- under 10 seconds, studies show
- irony
- designed to inform, optimized to simplify
- political use
- politicians rehearse them more than policy