the.com/slow fashion
clothes made like they'll outlive the trend, and maybe you.
means a philosophy of buying less, buying well, and making garments built to last instead of to expire.
from coined around 2007 by design academic kate fletcher, riffing directly off the slow food movement's rebellion against fast, cheap, disposable everything.
reaction tofast fashion's 52 micro-seasons a year
core ideacost per wear beats cost per item
not justaesthetic, it is a supply chain ethic
opposite metriczara ships new stock twice weekly
for instance
patagonia worn wear — repairs your old jacket free instead of selling a new one
eileen fisher renew — buys back its own clothes for resale since 2009
vivienne westwood buy less — her 2011 campaign literally told customers to shop less
nudie jeans repair shops — free lifetime denim repairs across 20 plus stores